Toyota Prius C Makes It Offical Debut

The long-anticipated Toyota Prius c finally made its official debut at the 2012 North American Auto Show in Detroit in early January. The Prius' "c" label stands for "city," where the new, small vehicle is sure to make its highest impact.

The new Prius c is much lighter than its parent, the traditional Toyota Prius. (A whopping 542 pounds lighter, in fact). The new Prius will also be nineteen-inches shorter and about two inches skinnier than the traditional model. The Prius family has grown significantly since its U.S. debut in 2001. The Prius family now includes the Prius v, the upcoming Prius + Plug-In, and the Prius c.

The Toyota Prius c is based on Japan's Toyota Aqua Hybrid vehicle, which recently went on sale. Not much will change from the Aqua model, which achieves 83 mpg and has a starting price around $20k. In fact, the Prius c will be even more cost-efficient in the U.S., where it is slated to have a starting price under $19,000.

The Prius c will be targeted at a younger audience than traditional Prius models, and is scheduled to hit American showrooms in March 2012. The c features a 2.5-liter, 4-cylinder engine that creates 73 horsepower and is mated to a 66 horsepower electric engine, with a combined horsepower of 99. The Prius c will have a combined fuel economy rating of 53 mpg.

Stay tuned here with Smart Toyota of Quad Cities, located at 4618 Brady Street,  to learn of the Prius c's exact arrival. In the meantime, feel free to contact us with any questions you might have.q

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